A managed combat-sports creator network helping music labels place tracks inside native boxing, MMA, UFC, gym and fight-culture content.
Built for labels, distributors and artist teams looking to turn tracks into native fight-culture moments.
We sit between artist teams and the creator network that actually moves combat-sports culture. From selection to rollout, every campaign is built to feel native, not promotional.
We match tracks with the right fight-culture creators and content lanes. No spray-and-pray. Each campaign uses a curated subset of the network based on tempo, energy and audience fit.
We build the idea around hype edits, walkout energy, fighter storylines, gym content, memes, recaps and highlight moments. Each lane is mapped to where the track lands strongest.
We manage creator briefing, timing, posting windows, performance tracking and recap. One point of contact across the network, one campaign view across all placements.
Boxing, UFC, MMA and gym audiences engage with intense sounds across edits, walkouts, knockouts, training clips, comeback stories and viral highlight moments. The sound isn't decoration. It's the engine of the format.
When a track lands inside a fight-culture creator's edit, it doesn't get scrolled past. It gets associated with a fighter's aura, a walkout, a finish, a meme. That association is what drives organic adoption back to the artist.
28 manually vetted creators across the most engaged corners of combat-sports content. Every page joined because they trusted the network model. Every page produces native content for the lane they own.
A focused snapshot of what the network has already delivered for labels, distributors and artists across multiple genres and markets.
Single network placement, single creator post. Reached 2.1M+ views organically. Demonstrates that one well-placed track moment can move serious view volume without paid amplification on top.
Recurring creator work around BossMan Dlow and PartyNextDoor releases. Active label relationship across multiple campaigns. The network has delivered for a major US rap roster repeatedly.
Regional combat-sports content campaign for the Southeast Asia market. Demonstrates international reach and the model's translatability across non-US audiences.
The roster has independently delivered music campaign work across multiple genres and labels over the last 12 months. The lane is real. The proof is in the network's own portfolio, not just in centralised campaigns. See full gallery below.
Multiple network pages routinely produce organic combat-sports edits hitting 1M+ views without paid push. The format already moves the audience.
NIGHTvisiøn x DudePlaya. Multi-creator placement across the combat-sports network. The same track adapted naturally into two different content lanes inside the network, demonstrating how combat-coded audio fits fight culture without modification.
Two creators. One track. 10.2M+ combined views across two different content lanes inside the network. Combat-coded music doesn't need translation when it lands on fight-culture pages. The same audio adapts to whatever the creator's lane already does, then carries the artist's track into an audience that doesn't normally see label marketing.
4.4c. UK artist drop placed inside boxing content through the founder page. Naoya Inoue edit anchoring the moment. The kind of post that proves combat-coded audio carries an artist into a fight audience that doesn't normally encounter label marketing.
Five posts. One creator account. 1.9M+ combined views and 279K combined likes across five different boxing edits (Inoue knockout, Inoue vs Junto, Floyd Mayweather, "Finally Happening" Inoue announcement, Bivol) all using the same track. Like-to-view ratios consistently sit in the 9 to 20 percent range, well above the TikTok average. 1,710 new followers acquired and 27,485 total saves across the five posts. Different fighters, different storylines, same audio carrying through. More network placements still rolling out.
Yeat. Network placement on the UFC 300 edit lane. One creator, one post, 1.2M views, 89.3 percent driven by TikTok's For You algorithm. The clearest signal we have that combat-coded audio sails on the algorithm when it lands on the right page.
Two creators. 1.3M+ combined views and 213K combined likes. The flagship post hit 1.2M with 89.3 percent For You traffic and 100 percent non-followers, pure algorithmic discovery. The second post, an Errol Spence nostalgia edit, added another 90K views with a 10.48 percent full-watch rate. Combined with the audience breakdown (85 percent male, 66 percent US, 78 percent in the 18-34 bracket), this is the exact label-grade signal that proves the lane delivers the right audience at scale. And this is two creators. Imagine the coordinated network running it.
High-fashion combat aesthetic edit placed on the network's UFC lane. The track sits in a luxury-coded visual context (Dolce & Gabbana branding running through the video), proving the lane works for tracks that need to land somewhere richer than pure fight content.
Five placements across four creators. 1.53M combined views, 199K combined likes. The luxury / Dolce & Gabbana visual coding ran consistently across all five posts (different fighters: D&G luxury, suited aesthetic, McGregor, second McGregor, Canelo crown), and the audience engaged at 2x the TikTok average on every placement. 886 new followers acquired across the five posts. Proves the lane extends beyond pure knockout content, the audio holds up across repeat creator usage, and the visual theme is repeatable, not a one-off fluke. Combat-edit creators can carry music into aesthetic, fashion-adjacent contexts when the right visual treatment runs alongside the audio.
STRIKE HOUSE can support music-led creator rollouts around major fight-culture moments by seeding tracks through combat-sports creators first, then extending the moment through highlight, recap and meme content.
Creators introduce the track through fight-week hype edits, walkout aura content, fighter storyline pieces and training/gym clips. The track starts moving organically inside fight culture before event day.
Meme and fight-culture pages react in real time to the spectacle, walkouts, in-cage tension and live moments. The track becomes part of the fight-night conversation as it's happening.
Creators attach the track to the moments that actually go viral. Winner edits, finish reactions, coldest-moment clips, recap content. This is where the strongest algorithmic momentum lands.
Most label sync deals stop at the artist track. Most creator campaigns stop at amplification. The STRIKE HOUSE model coordinates across all three layers so the moment lands harder than the sum of its parts.
STRIKE HOUSE gives labels and artist teams a focused creator network, campaign strategy, rollout coordination and performance proof across one of the most active short-form content cultures online.